Who we are
Fettle (verb) — to adjust, tune, or finish something so it works just right.
We are hands-on designers and engineers who enjoy getting stuck in - refining, improving, and solving problems to get the right solution.
At Fettle, we:
are practical problem-solvers
thrive in the detail
specialise in fast, hands-on improvement
make imperfect things work better
value real-world experience over theory
Fettle was founded by Dan Thompson and Chris Irlam.
“We set up Fettle because we love creating products that genuinely improve people’s lives. Between us, we’ve spent decades developing and launching innovative products at companies including Dyson and Elvie.”
“We’ve taken complex, connected products from early ideas through to mass manufacture, so we know how challenging that journey can be. Through Fettle, we want to share that experience and help other teams move forward with clarity and confidence.”
Dan Thompson
Product Development Director
Dan has 20 years of experience leading end-to-end development of complex medical and consumer electronic products.
He has led hugely successful product platforms at both Dyson and Elvie, including Dyson Airwrap, Cordless Vacuums and Elvie Stride breast pump.
Dan often leads projects where Fettle takes full delivery responsibility, while also supporting clients who need strategic direction, design leadership or help navigating complex technical decisions.
Chris Irlam
Technical Director
Chris is a multi-discipline engineer with deep experience across mechanical design, embedded systems and connected products.
He has held senior technical roles at Dyson and Elvie, leading the development of complex systems that combine mechanical design, embedded systems and software.
Chris often leads technically demanding programmes at Fettle, particularly where products sit at the intersection of mechanics, electronics and firmware.
Why Fettle?
We believe exceptional products come from:
Clear requirements and ownership.
Collaborative working.
Strong engineering fundamentals.
Respect for how products are made, tested and used.